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DAN COTTRELL explains how their methods can inspire and inform coaches at every level, with valuable insights from CRAIG LILLEY, Bath’s head of academy.
BATH ACADEMY GAME MODELEverything in the model is underpinned by understanding momentum, like the speed of the ball, gain-line success and pitch position in attack and defence.
If you are coaching one theme, there is always an opposite side of the ball – for example, gain momentum vs stop momentum. |
One of Lilley’s early observations, when he was a school’s director of rugby, was the lack of alignment among coaches.
Each coach approached sessions differently, leading to inconsistent messaging for players.
This was despite discussing the whole school direction at the start of the term, and planning together as a coaching group each week.
Bath Academy has addressed this by introducing a game model to align all coaches under two main shared principles.
“I’d have a group of coaches, and they’d all be coaching different things in different ways,” explains Lilley.
“That’s why alignment became so crucial to me as a principle.”
By implementing this system, Bath Academy has achieved consistency across age groups and in the transition from youth to senior levels.
This alignment ensures that the players are not confused by conflicting instructions or terminology as they progress.
While the coaches are closely aligned, with a clear game model and consistent language, Lilley is keen to emphasise that there is bandwidth for delivering sessions.
The coaches are encouraged to be flexible and creative in their approach based on the players in front of them and their stages of development.
The Bath Academy’s curriculum revisits core principles at increasing levels of complexity as players progress through age groups.
Using support space as an example:
This spiral curriculum enables players to deepen their understanding, while building on prior knowledge.
Lilley explains: "Supporting space at under-15 focuses on full width. By under-18, it evolves into having two sides of attack, or multiple layers of attack."
This approach ensures that foundational skills are never overlooked, while providing a clear technical and tactical growth pathway.
Players gain confidence as they revisit familiar concepts, now with additional layers of complexity.
The overall idea is that coaches should design learning experiences with these factors in mind, to create an effective learning environment.
Learning isn’t straightforward – it flows like ripples, moving back and forth, as learners gradually improve through repeated practice and understanding.
Wanting/needing to learn
The learner must want to learn, or they should be guided to understand why needing to learn is important. For example, a player who prefers ball carrying must see how passing can improve their opportunities to ball carry more effectively.
Doing
Learners need to actively practice what they are trying to learn. For example, if a player wants to improve passing the ball with their weaker hand, they need to practice this skill regularly.
Digesting
Players should also understand why they are learning a skill and the benefits it provides to them. This sense-making then helps them to see how that particular skill will be useful in the future.
Feedback
Feedback is key and can come from the learner themselves, peers, or a coach. It helps refine the learning process and clarify areas for improvement.
Teaching others
Being able to teach the skill to someone else demonstrates mastery.


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