Brutally honest and why that makes sense

Dan chats to Jacob Ford about his remarkable journey to becoming Bury St Edmunds RFC and Ipswich School’s director of rugby at the age of just 23.

The topics covered included:

• The best way to speak to players to allow them to grow
• What makes the players respect a coach
• What efficiency in training and a game looks like
• Being mentored by your dad (Mike Ford, former England and Bath coach)
• The differences and similarities between coaching professional players and school players
• Should bench players get paid the same as the starters
• Working with players who are older than you
• Developing a style of play that suits your team
• Can a coach make excuses for a poor performance